![]() ![]() NBCU CEO Steve Burke called the Hulu deal with Disney “a perfect outcome for us.” The companies said that when the sale of NBCU’s stake occurs in 2024, Hulu’s fair-market value will be “assessed by independent experts.” By the same token, Disney can require NBCU to sell its interest to Disney for its fair market value at that time, the companies announced Tuesday.ĭisney has guaranteed a sale price for Comcast’s stake in Hulu that will represent a valuation for the streaming-video joint venture of at least $27.5 billion. As early as January 2024, Comcast can require Disney to buy NBCU’s interest in Hulu. For Disney, it was important to be able to present the deal giving it full control over Hulu for the Mouse House’s uber-upfront presentation to advertisers Tuesday in New York.Ĭomcast/NBCU will retain its 33% ownership interest in Hulu. The agreement was clinched between Disney and Comcast very recently - and parts of the deal are still being hammered out, industry sources said. With full operating control, Disney will have the latitude to set a new strategic road map for Hulu, including launching the service internationally. ![]() “We are now able to completely integrate Hulu into our direct-to-consumer business and leverage the full power of The Walt Disney Company’s brands and creative engines to make the service even more compelling and a greater value for consumers,” Disney chairman/CEO Bob Iger said in a statement about the pact. ![]()
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